@import url("../fonts/fonts.css");

/* ============================================================
   alejopintop.com — sistema de diseño
   Azul de marca #2F00FD tomado del retrato, para que la foto
   se lea como decisión y no como accidente.
   ============================================================ */

:root{
  /* superficies */
  --ink:#08080F;
  --ink-2:#0F0F1C;
  --ink-3:#17172A;
  --paper:#FFFFFF;
  --paper-2:#F5F5F9;
  --line:#E5E5EC;
  --line-dark:#242438;

  /* marca */
  --brand:#2F00FD;
  --brand-hover:#2400C4;
  --brand-lift:#8B76FF;      /* accesible sobre oscuro */
  --brand-tint:#EFEBFF;
  --brand-tint-2:#DCD4FF;

  /* texto */
  --tx:#101019;
  --tx-soft:#4E4E63;
  --tx-faint:#75758C;
  --tx-dark:#F2F2F8;
  --tx-dark-soft:#A6A6C0;

  /* semánticos */
  --good:#0F9D63;
  --bad:#D4353B;

  /* forma */
  --r-sm:8px; --r:14px; --r-lg:22px; --r-xl:30px;
  --shadow:0 1px 2px rgba(16,16,25,.05), 0 8px 24px -8px rgba(16,16,25,.10);
  --shadow-lg:0 2px 4px rgba(16,16,25,.06), 0 24px 60px -18px rgba(16,16,25,.18);

  /* ritmo */
  --pad:clamp(20px,5vw,40px);
  --sec:clamp(64px,9vw,124px);
  --max:1140px;
  --prose:720px;

  --f-body:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  --f-head:"Archivo","Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;

  color-scheme:light;
}

/* ---------- reset ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;
  font-family:var(--f-body);
  font-size:clamp(1rem,.98rem + .18vw,1.0625rem);
  line-height:1.65;
  color:var(--tx);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
  font-feature-settings:"cv11","ss01";
  overflow-x:hidden;
}
img,svg,video{max-width:100%;height:auto;display:block}
h1,h2,h3,h4{font-family:var(--f-head);font-weight:700;margin:0;text-wrap:balance}
p{margin:0}
a{color:inherit}
ul,ol{margin:0;padding:0;list-style:none}
button{font:inherit}
:focus-visible{outline:3px solid var(--brand);outline-offset:3px;border-radius:4px}
::selection{background:var(--brand);color:#fff}

/* ---------- utilidades ---------- */
.wrap{max-width:var(--max);margin-inline:auto;padding-inline:var(--pad)}
.prose{max-width:var(--prose)}
.section{padding-block:var(--sec)}
.section--dark{background:var(--ink);color:var(--tx-dark)}
.section--tint{background:var(--paper-2)}
.center{text-align:center}
.mx-auto{margin-inline:auto}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

.eyebrow{
  font-family:var(--f-head);font-size:.75rem;font-weight:700;
  letter-spacing:.14em;text-transform:uppercase;color:var(--brand);
  display:inline-flex;align-items:center;gap:.55em;margin:0 0 1.1rem;
}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor;border-radius:2px;flex:none}
.eyebrow--long{
  text-transform:none;letter-spacing:0;font-size:clamp(.88rem,.85rem + .15vw,.97rem);
  line-height:1.45;max-width:48ch;align-items:flex-start;font-weight:600;
}
.eyebrow--long::before{margin-top:.62em}
.section--dark .eyebrow{color:var(--brand-lift)}

h1,.h1{font-size:clamp(2.05rem,1.5rem + 2.35vw,3.45rem);font-weight:800;line-height:1.05;letter-spacing:-.032em}
h2,.h2{font-size:clamp(1.8rem,1.3rem + 2.2vw,2.9rem);line-height:1.08;letter-spacing:-.028em}
h3,.h3{font-size:clamp(1.12rem,1.05rem + .4vw,1.35rem);line-height:1.3;letter-spacing:-.015em}
.lead{font-size:clamp(1.06rem,1rem + .5vw,1.3rem);line-height:1.55;color:var(--tx-soft)}
.section--dark .lead{color:var(--tx-dark-soft)}
.muted{color:var(--tx-faint)}
.section--dark .muted{color:var(--tx-dark-soft)}
.hl{color:var(--brand)}
.section--dark .hl{color:var(--brand-lift)}
.stack>*+*{margin-top:1.1rem}
.section-head{max-width:760px;margin-bottom:clamp(2.4rem,4vw,3.6rem)}
.section-head.center{margin-inline:auto}

/* ---------- botones ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.6em;
  font-family:var(--f-head);font-weight:700;font-size:1rem;letter-spacing:-.01em;
  padding:1.05em 1.9em;border-radius:100px;border:2px solid transparent;
  text-decoration:none;cursor:pointer;text-align:center;
  transition:transform .18s cubic-bezier(.2,.7,.3,1),background-color .18s,box-shadow .18s,border-color .18s,color .18s;
}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:translateY(0)}
.btn--primary{background:var(--brand);color:#fff;box-shadow:0 10px 30px -10px rgba(47,0,253,.65)}
.btn--primary:hover{background:var(--brand-hover);box-shadow:0 16px 40px -12px rgba(47,0,253,.75)}
.btn--ghost{background:transparent;color:var(--tx);border-color:var(--line)}
.btn--ghost:hover{border-color:var(--tx);background:var(--paper-2)}
.section--dark .btn--ghost{color:var(--tx-dark);border-color:var(--line-dark)}
.section--dark .btn--ghost:hover{border-color:var(--tx-dark-soft);background:rgba(255,255,255,.05)}
.btn--lg{font-size:1.06rem;padding:1.15em 2.3em}
.btn--block{width:100%}
.btn .arrow{transition:transform .18s}
.btn:hover .arrow{transform:translateX(3px)}

.cta-group{display:flex;flex-wrap:wrap;gap:.85rem;align-items:center}
.cta-note{font-size:.87rem;color:var(--tx-faint);margin-top:1.1rem;display:flex;align-items:center;gap:.5em}
.section--dark .cta-note{color:var(--tx-dark-soft)}

/* ---------- header ---------- */
.hdr{position:fixed;inset:0 0 auto;z-index:60;transition:background-color .3s,box-shadow .3s,backdrop-filter .3s}
.hdr__in{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-block:1.05rem}
.hdr.is-stuck{background:rgba(8,8,15,.90);backdrop-filter:blur(16px) saturate(160%);box-shadow:0 1px 0 var(--line-dark)}
.brand{font-family:var(--f-head);font-weight:800;font-size:1.03rem;letter-spacing:-.03em;color:var(--tx-dark);text-decoration:none;display:inline-flex;align-items:center;gap:.55rem;transition:opacity .18s}
.brand:hover{opacity:.75}
.brand__dot{width:9px;height:9px;border-radius:50%;background:var(--brand-lift);box-shadow:0 0 0 4px rgba(139,118,255,.22);flex:none}
.hdr .btn{padding:.72em 1.35em;font-size:.9rem;opacity:0;pointer-events:none;transform:translateY(-6px);transition:opacity .3s,transform .3s,background-color .18s}
.hdr.is-stuck .btn{opacity:1;pointer-events:auto;transform:none}

/* ---------- hero ---------- */
.hero{position:relative;background:var(--ink);color:var(--tx-dark);overflow:hidden;padding-block:clamp(104px,11vw,132px) clamp(56px,7vw,88px)}
.hero::before{
  content:"";position:absolute;inset:-30% -10% auto -10%;height:130%;
  background:
    radial-gradient(58% 52% at 78% 30%, rgba(47,0,253,.50) 0%, rgba(47,0,253,0) 68%),
    radial-gradient(48% 45% at 12% 8%, rgba(94,60,255,.24) 0%, rgba(94,60,255,0) 70%);
  pointer-events:none;
}
.hero::after{
  content:"";position:absolute;inset:auto 0 0;height:180px;
  background:linear-gradient(to bottom,rgba(8,8,15,0),var(--ink));pointer-events:none;
}
.hero__grid{position:relative;z-index:2;display:grid;gap:clamp(2.6rem,5vw,4rem);align-items:center}
.hero__h1{margin-bottom:1.15rem}
.hero__sub{max-width:46ch;margin-bottom:1.9rem;font-size:clamp(1rem,.96rem + .35vw,1.12rem)}
.hero__media{position:relative;justify-self:center;width:min(100%,420px)}
.hero__photo{
  border-radius:var(--r-xl);width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 22%;
  box-shadow:0 40px 90px -30px rgba(0,0,0,.85),0 0 0 1px rgba(255,255,255,.08);
}
.hero__badge{
  position:absolute;left:-14px;bottom:26px;background:var(--paper);color:var(--tx);
  border-radius:var(--r);padding:.85rem 1.15rem;box-shadow:var(--shadow-lg);max-width:230px;
}
.hero__badge b{font-family:var(--f-head);font-size:1.45rem;display:block;line-height:1.1;letter-spacing:-.03em}
.hero__badge span{font-size:.79rem;color:var(--tx-faint);line-height:1.35;display:block;margin-top:.15rem}

@media (min-width:900px){
  .hero__grid{grid-template-columns:1.12fr .88fr}
  .hero__media{justify-self:end;width:100%;max-width:440px}
}

/* ---------- barra de logos ---------- */
.logos{background:var(--paper);padding-block:clamp(2.4rem,4vw,3.4rem);border-bottom:1px solid var(--line)}
.logos__label{font-size:.78rem;letter-spacing:.13em;text-transform:uppercase;color:var(--tx-faint);text-align:center;margin-bottom:1.9rem;font-weight:500}
.logos__row{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:clamp(1.8rem,5vw,3.6rem)}
.logos__row img{height:clamp(26px,4.4vw,38px);width:auto;filter:grayscale(1);opacity:.5;transition:filter .25s,opacity .25s}
.logos__row img:hover{filter:none;opacity:1}

/* ---------- rejillas ---------- */
.grid{display:grid;gap:clamp(1rem,2vw,1.4rem)}
@media (min-width:680px){.grid--2{grid-template-columns:repeat(2,1fr)}}
@media (min-width:860px){.grid--3{grid-template-columns:repeat(3,1fr)}}

.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(1.5rem,2.6vw,2rem)}
.section--tint .card{background:var(--paper)}
.section--dark .card{background:var(--ink-2);border-color:var(--line-dark)}
.card h3{margin-bottom:.6rem}
.card p{color:var(--tx-soft)}
.section--dark .card p{color:var(--tx-dark-soft)}

/* ---------- listas de check / cruz ---------- */
.checks li,.crosses li{position:relative;padding-left:2.1rem;margin-bottom:.9rem;color:var(--tx-soft)}
.section--dark .checks li,.section--dark .crosses li{color:var(--tx-dark-soft)}
.checks li::before,.crosses li::before{
  position:absolute;left:0;top:.08em;width:1.42rem;height:1.42rem;border-radius:50%;
  display:grid;place-items:center;font-size:.78rem;font-weight:700;font-family:var(--f-head);
}
.checks li::before{content:"✓";background:rgba(15,157,99,.13);color:var(--good)}
.crosses li::before{content:"✕";background:rgba(212,53,59,.11);color:var(--bad)}

.split{display:grid;gap:clamp(1rem,2.4vw,1.5rem)}
@media (min-width:780px){.split{grid-template-columns:1fr 1fr}}
.split .card{height:100%}
.split h3{display:flex;align-items:center;gap:.6rem;font-size:1.16rem}

/* ---------- pasos del método ---------- */
.steps{counter-reset:s;display:grid;gap:clamp(1rem,2vw,1.3rem)}
@media (min-width:760px){.steps{grid-template-columns:repeat(2,1fr)}}
.step{position:relative;background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);padding:clamp(1.6rem,2.6vw,2.1rem)}
.step__n{
  font-family:var(--f-head);font-weight:800;font-size:.82rem;letter-spacing:.06em;
  width:2.35rem;height:2.35rem;border-radius:50%;display:grid;place-items:center;
  background:var(--brand);color:#fff;margin-bottom:1.15rem;
}
.step h3{margin-bottom:.55rem}
.step p{color:var(--tx-soft);font-size:.97rem}

/* ---------- casos ---------- */
.cases{display:grid;gap:clamp(1.1rem,2.2vw,1.6rem)}
@media (min-width:820px){.cases{grid-template-columns:repeat(2,1fr)}}
.case{background:var(--ink-2);border:1px solid var(--line-dark);border-radius:var(--r-lg);padding:clamp(1.6rem,2.8vw,2.2rem);display:flex;flex-direction:column}
.case__top{display:flex;align-items:center;gap:.9rem;margin-bottom:1.4rem}
.case__logo{height:34px;width:auto;background:#fff;border-radius:8px;padding:5px 8px}
.case__mono{
  flex:none;width:38px;height:38px;border-radius:9px;display:grid;place-items:center;
  background:linear-gradient(145deg,var(--brand),#6B4BFF);color:#fff;
  font-family:var(--f-head);font-weight:800;font-size:1rem;letter-spacing:-.02em;
}
.case__meta{font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;color:var(--tx-dark-soft)}
.case__client{font-family:var(--f-head);font-weight:700;font-size:1.08rem;letter-spacing:-.02em;color:var(--tx-dark)}
.case__metric{
  font-family:var(--f-head);font-weight:800;font-size:clamp(2rem,1.4rem + 2vw,2.9rem);
  letter-spacing:-.035em;line-height:1;color:var(--brand-lift);margin-bottom:.35rem;
  font-variant-numeric:tabular-nums;
}
.case__metric-label{font-size:.87rem;color:var(--tx-dark-soft);margin-bottom:1.5rem}
.case__rows{display:grid;gap:.95rem;border-top:1px solid var(--line-dark);padding-top:1.4rem;margin-top:auto}
.case__row{display:grid;grid-template-columns:auto 1fr;gap:.85rem;align-items:start}
.case__k{font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--brand-lift);font-weight:600;padding-top:.22em;min-width:78px}
.case__v{font-size:.95rem;color:var(--tx-dark-soft);line-height:1.55}
.case__note{font-size:.82rem;color:var(--tx-dark-soft);opacity:.8;margin-top:1.2rem;padding-top:1.1rem;border-top:1px solid var(--line-dark);font-style:italic}

/* ---------- quién soy ---------- */
.about{display:grid;gap:clamp(2rem,4vw,3.4rem);align-items:center}
@media (min-width:860px){.about{grid-template-columns:.82fr 1.18fr}}
.about__photo{border-radius:var(--r-xl);aspect-ratio:1;object-fit:cover;width:100%;box-shadow:var(--shadow-lg)}

/* ---------- objeciones (acordeón) ---------- */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{
  position:relative;display:block;padding:1.5rem 3.2rem 1.5rem 0;cursor:pointer;list-style:none;
  font-family:var(--f-head);font-weight:700;font-size:clamp(1.02rem,.98rem + .3vw,1.18rem);
  letter-spacing:-.015em;line-height:1.4;transition:color .18s;
}
.faq summary:hover{color:var(--brand)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"";position:absolute;right:0;top:1.45rem;width:1.7rem;height:1.7rem;border-radius:50%;
  background:var(--brand-tint);transition:background-color .2s;
}
.faq summary::before{
  content:"";position:absolute;right:.62rem;top:1.95rem;width:.42rem;height:.42rem;z-index:1;
  border-right:2px solid var(--brand);border-bottom:2px solid var(--brand);
  transform:rotate(45deg);transition:transform .25s,top .25s;
}
.faq details[open] summary::before{transform:rotate(-135deg);top:2.15rem}
.faq summary:hover::after{background:var(--brand-tint-2)}
.faq details>div{padding:0 0 1.6rem;max-width:66ch;color:var(--tx-soft)}

/* ---------- CTA final ---------- */
.final{position:relative;overflow:hidden}
.final::before{
  content:"";position:absolute;inset:0;
  background:radial-gradient(62% 78% at 50% 110%, rgba(47,0,253,.55) 0%, rgba(47,0,253,0) 70%);
  pointer-events:none;
}
.final__in{position:relative;z-index:2;text-align:center;max-width:660px;margin-inline:auto}
.final .cta-group{justify-content:center}

/* ---------- footer ---------- */
.ft{background:var(--ink);color:var(--tx-dark-soft);border-top:1px solid var(--line-dark);padding-block:2.8rem}
.ft__in{display:flex;flex-wrap:wrap;gap:1.2rem;align-items:center;justify-content:space-between;font-size:.87rem}
.ft a{color:var(--tx-dark-soft);text-decoration:none;transition:color .18s}
.ft a:hover{color:var(--tx-dark)}
.ft__links{display:flex;flex-wrap:wrap;gap:1.5rem}

/* ---------- aparición al hacer scroll ---------- */
.rise{opacity:0;transform:translateY(18px);transition:opacity .6s cubic-bezier(.2,.7,.3,1),transform .6s cubic-bezier(.2,.7,.3,1)}
.rise.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;transition-duration:.001ms!important;scroll-behavior:auto!important}
  .rise{opacity:1;transform:none}
  .btn:hover{transform:none}
}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* ---------- salto de accesibilidad ---------- */
.skip{position:absolute;left:-9999px;top:0;z-index:100;background:var(--brand);color:#fff;padding:.9rem 1.4rem;border-radius:0 0 var(--r) 0;font-weight:600;text-decoration:none}
.skip:focus{left:0}

/* ---------- marca de dato pendiente ---------- */
.dato{
  display:inline;background:#FFF3C4;color:#5C4400;border-bottom:2px solid #E8A700;
  padding:.12em .45em;border-radius:4px;font-size:.94em;font-weight:500;
  box-decoration-break:clone;-webkit-box-decoration-break:clone;
}
.dato__tag{
  display:inline-block;background:#E8A700;color:#2A1F00;font-family:var(--f-head);
  font-size:.62em;font-weight:800;letter-spacing:.08em;text-transform:uppercase;
  padding:.18em .5em;border-radius:3px;margin-right:.5em;vertical-align:.1em;white-space:nowrap;
}
.section--dark .dato{background:#4A3B00;color:#FFE9A3;border-bottom-color:#E8A700}
.section--dark .dato__tag{background:#E8A700;color:#2A1F00}

/* ---------- tira de prueba bajo el hero ---------- */
.strip{background:var(--ink);border-top:1px solid var(--line-dark);padding-block:1.6rem}
.strip__row{display:grid;gap:1rem}
@media (min-width:760px){.strip__row{grid-template-columns:repeat(3,1fr);gap:2rem}}
.strip__item{
  position:relative;padding-left:1.7rem;color:var(--tx-dark-soft);font-size:.93rem;line-height:1.45;margin:0;
}
.strip__item::before{
  content:"";position:absolute;left:0;top:.5em;width:.55rem;height:.55rem;border-radius:50%;
  background:var(--brand-lift);box-shadow:0 0 0 4px rgba(139,118,255,.16);
}

/* ---------- lista del diagnóstico ---------- */
.problem-list{display:grid;gap:.9rem}
@media (min-width:820px){.problem-list{grid-template-columns:1fr 1fr;gap:.9rem 2.2rem}}
.problem-list li{
  position:relative;padding:1.1rem 1.2rem 1.1rem 3rem;background:var(--paper-2);
  border-radius:var(--r);color:var(--tx-soft);font-size:.97rem;line-height:1.55;
}
.problem-list li::before{
  content:"";position:absolute;left:1.15rem;top:1.42em;width:.62rem;height:2px;background:var(--bad);border-radius:2px;
}

/* ---------- vistos de las dos listas ---------- */
.tick{
  flex:none;width:1.65rem;height:1.65rem;border-radius:50%;display:grid;place-items:center;
  font-size:.9rem;font-weight:800;
}
.tick--yes{background:rgba(15,157,99,.14);color:var(--good)}
.tick--no{background:rgba(212,53,59,.12);color:var(--bad)}

/* ---------- bloque de los 45 días ---------- */
.timebox{display:grid;gap:clamp(1.8rem,4vw,3.2rem);align-items:start}
@media (min-width:880px){.timebox{grid-template-columns:auto 1fr}}
.timebox__num{
  font-family:var(--f-head);font-weight:800;font-size:clamp(4.2rem,3rem + 6vw,8rem);
  line-height:.82;letter-spacing:-.06em;color:var(--brand-lift);font-variant-numeric:tabular-nums;
}
.timebox__num span{
  display:block;font-size:.19em;letter-spacing:.16em;text-transform:uppercase;
  color:var(--tx-dark-soft);margin-top:.55em;font-weight:700;
}

/* ============================================================
   AJUSTES MÓVIL
   El tráfico de Meta llega casi todo desde el teléfono.
   ============================================================ */
@media (max-width:759px){
  /* el botón debe caber en una línea, no partirse */
  .btn{font-size:.95rem;padding:1.05em 1.35em}
  .btn--lg{font-size:.97rem;padding:1.1em 1.4em}
  .cta-group{flex-direction:column;align-items:stretch}
  .cta-group .btn{width:100%}

  /* hero más compacto: menos aire, texto más contenido */
  .hero{padding-block:96px 44px}
  .eyebrow--long{font-size:.83rem;line-height:1.4}
  .hero__sub{font-size:.99rem;line-height:1.6;margin-bottom:1.6rem}
  .hero__media{width:min(100%,300px)}
  .hero__photo{aspect-ratio:1;object-position:50% 18%}
  .hero__badge{left:auto;right:-8px;bottom:-14px;max-width:200px;padding:.7rem 1rem}
  .hero__badge b{font-size:1.25rem}

  /* que el pulgar no tape el final de la página */
  body{padding-bottom:76px}
  .ft{padding-bottom:2rem}
}

/* ---------- barra de CTA fija en móvil ---------- */
.mcta{
  position:fixed;left:0;right:0;bottom:0;z-index:70;display:none;
  padding:.7rem clamp(14px,4vw,20px) calc(.7rem + env(safe-area-inset-bottom));
  background:rgba(8,8,15,.93);backdrop-filter:blur(14px) saturate(160%);
  border-top:1px solid var(--line-dark);
  transform:translateY(110%);transition:transform .32s cubic-bezier(.2,.7,.3,1);
}
.mcta.in{transform:none}
.mcta .btn{width:100%;padding:1.02em 1.2em;font-size:.98rem}
.mcta__note{
  display:block;text-align:center;font-size:.72rem;color:var(--tx-dark-soft);
  margin-top:.5rem;letter-spacing:.01em;
}
@media (max-width:759px){.mcta{display:block}}
@media (prefers-reduced-motion:reduce){.mcta{transition:none}}